Voice On
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VISUAL SYSTEM
BRANDING

Course/
Type Systems

Timeline/
Fall 2020

Deliverables/
Poster
Name Badge
Display Banner
Brochure
App
Website

Tools/
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe XD

Objective/
Revamp the visual system for an established design conference, encompassing digital and print materials such as a poster, name badge, brochure, display banners, app, and website.

Approach/
DesignThinkers is Canada’s largest annual graphic design conference, dedicated to gathering diverse perspectives and exploring the process of design and creativity.

The theme for 2020 is "Voice On." Emphasizing different perspectives is essential in the design process. "Voice On" symbolizes DesignThinkers as a platform where designers can express and share their ideas effectively. The split text effect resembles sound waves generated during communication. The vibrant color palette captures the energy and intensity of lively discussions.

*DISCLAIMER: This is a student project created for academic purposes only and is not intended to represent or replace the original brand.