Take Your Pleasure Seriously.
_

VISUAL SYSTEM
BRANDING
TYPOGRAPHY

Course/
Type Composition

Timeline/
Fall 2019

Deliverables/
Logotype
Posters
Exhibition Catalog
Museum Magazine

Tools/
Adobe Photoshop
Adobe Illustrator
Adobe InDesign

Objective/
Design a hypothetical art exhibition for a selected artist and art museum, creating a cohesive series of elements encompassing a logotype, poster, exhibition catalog, and museum magazine.

Approach/
I selected Charles and Ray Eames as the featured artists for the exhibition, a renowned industrial design couple whose influence has reached many fields since the mid-20th century. They are widely known for their furniture designs, characterized by their emphasis on functional beauty. The exhibition is titled “Take Your Pleasure Seriously,” a quote by Charles Eames that strongly conveys his passion for design.

For the poster and catalog design, I integrated mid-century design elements to evoke the essence of the Eameses. The vibrant orange color provides a striking contrast against black-and-white imagery. The Madrid typeface echoes the organic curves found in Eames’ furniture designs, enhancing the visual connection.