IKEA FY19 Annual Report Redesign
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DATA VISUALIZATION
LAYOUT DESIGN

Course/
Type Systems

Timeline/
Spring 2020

Tools/
Adobe Photoshop
Adobe Illustrator
Adobe InDesign

Objective/
Redesign and enhance the annual report of a selected brand. For this project, I opted to redesign IKEA's annual report. IKEA is renowned for its affordable furniture characterized by simple and modern design aesthetics.

Approach/
In general, most annual reports tend to be text-heavy and tedious to read. To address this, I strategically utilized white space to create more breathing room the layout, enhancing the legibility of the body copy and creating a more inviting reading experience.

IKEA's signature color palette, yellow and blue, played a key role in maintaining a dynamic flow across the spreads. These vivid colors, combined with varying text sizes, added visual interest and cohesion throughout the report.

*DISCLAIMER: This is a student project created for academic purposes only and is not intended to represent or replace the original brand.