Glassdoor
_
Glassdoor is a job and recruiting site that offers job seekers insights into companies through employee reviews, personalized salary tools, and more.
Intro/
I interned at Glassdoor, one of the world's largest job and recruiting sites, during the summer of 2021. I was on the brand team within the marketing department, working closely with the Sr. Brand Designer. Together, we created cohesive designs across the company’s web, email, and social platforms. My role involved producing diverse digital marketing collateral to promote Glassdoor products and foster impactful relationships with their B2B and B2C clients.
Timeline/
June 2021–September 2021
Role/
Brand Design Intern at Glassdoor, Brand Team
Tools/
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Figma
ABM SDR Phase One Campaign One-Pager (Illustration by Bruno Carnaghi)
Company Swag
Benefit Icon Set
Employee Engagement Infographics (Illustration by Bruno Carnaghi)
Ask Employee Quick Start Guide
ABM Guided Tour Email GIF (Illustration by Bruno Carnaghi)
1.Social Media Header Update
Overview/
Unifying inconsistent social media headers across Facebook, Twitter, and LinkedIn channels and replacing the campaign-focused and stock-image-based styles with a simple and evergreen design system.
Target Audience/
External B2B & B2C
Deliverables/
Twitter social media header image
LinkedIn social media header image
Facebook social media header image
The visuals of the original social headers on various Glassdoor social accounts were inconsistent, with some using stock photos while others employed campaign-focused designs.
Before I started designing, I used mind mapping to unlock potential ideas and generate keywords that reflect the brand's image. The three keywords that emerged are transparent, alive, and welcoming.
I used these three keywords—transparent, alive, and welcoming—to pinpoint the initial visual direction.
Design process (Illustration by Bruno Carnaghi)
Final version
Facebook, LinkedIn, and Twitter's new social headers
2.Talent Acquisition Job Opening Graphics
Overview/
The Talent Acquisition team expressed a high level of interest in improving and organically promoting our job openings on Glassdoor. The goal was to equip the hiring team with compelling social graphics to advertise open roles across social media and email channels.
Target Audience/
External B2C
Deliverables/
LinkedIn header, post, and story
Instagram post and story
Twitter post
Design process round 5 | We decided to go with Direction 1, using the same graphic elements from the social headers to ensure better consistency. The hiring team also preferred Direction 1 because it's more fun, playful, and inviting, which encourages candidates to apply for jobs at Glassdoor.
Final version | For the tagline/copy, instead of using the typical "We are hiring" or "Join our Team," the marketing team came up with some playful and meaningful options that engage viewers effectively and align with our fun and playful design.
Hiring posts on various social platforms
3.New Hire Celebration Graphics
Overview/
This project drew inspiration from Fishbowl’s new hire postings. Fishbowl, now under Glassdoor’s umbrella, serves as an online hub for professionals in the evolving landscape of remote work.
The objective was to design a shareable social graphic/photo frame for the hiring team to use when sharing new hire announcements. This initiative aims to enhance Glassdoor's brand image and attract potential hires while publicly acknowledging and welcoming new team members.
Target Audience/
External B2C
Deliverables/
A shareable photo frame that the hiring team could place employee headshots inside or for new hires to share on their social media.
Drawing inspiration from Fishbow's new hire postings.
We chose option A because the Polaroid frame evokes a sense of celebration, aligning perfectly with the project's goal. Additionally, it contrasts nicely with photos that have busy or colorful backgrounds.
Created a visual guide for new hires, demonstrating how to add the photo filter as a sticker on an Instagram story or post. This initiative aimed to engage new hires in a fun way and promote Glassdoor's brand.