Freelance/Personal Projects

Personal Projects: Daily Poster Challenge
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Overview/
I came across a YouTube video by The Futur featuring Roy Cranston, a New York-based graphic designer, and his one-year daily poster challenge. Roy shared his thought process on layout composition, where he drew his inspiration from, and how he documented his ideas.

Inspired by his challenge, I decided to create a poster a day during my 14-day quarantine during the COVID-19 pandemic. This exercise allowed me to experiment with new design techniques ( such as the duo-tone effect, glitch effect, gradient frost, and type experiment) and apply them to my work. The main idea was to challenge myself to be creative and generate new ideas within a limited time frame.

Timeline/
July 2020 (14 days)

Tools/
Adobe Illustrator
Adobe Photoshop

Freelance Projects
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Overview/
Created eye-catching marketing collateral, including brochures, email templates, social media graphics, festival greeting cards, presentation decks, mockups, and menus for clients.

Clients: Taiwanese American Professional-SF, Chia Lien Stone Co., Ltd., Midwest Innocence Project, Hawaii Association of Watershed Partnerships, and Star Digital Design, etc.

Timeline/
June 2018 - Present

Tools/
Adobe Illustrator
Adobe Photoshop
Figma

1.Taiwanese American Professional-SF(TAP-SF)

Overview/
TAP-SF is a non-profit organization that strives to enhance the Taiwanese-American community by networking with individuals interested in professional development. I created marketing collateral to drive awareness and participation in upcoming campaigns. These include Facebook event banners, email graphics, swag (T-shirts, caps, and name badges), flyers, Taiwanese American Cultural Festival booklets, etc.

Timeline/
September 2019 - August 2022

Role/
Design Lead

Tools/
Adobe Illustrator
Adobe Photoshop

Friending For Grown-ups with Dr. Chang | event handout and Facebook event banner

Facebook Event Banner for Stopping AAPI Hate: A Conversation With Professor Russell Jeung.
As violence against Asian Americans continues to escalate in early 2021. TAP SF put together a free talk with SF State professor of AA studies and co-founder o — Facebook Event Banner for Stopping AAPI Hate: A Conversation With Professor Russell Jeung. As violence against Asian Americans continues to escalate in early 2021. TAP SF put together a free talk with SF State professor of AA studies and co-founder of the Stop AAPI Hate Project to tackle these issues.

2.Chia Lien Stone Co., Ltd.

Overview/
Chia Lien Stone Co., Ltd., established in 1976 in Taiwan, is a leading provider of marble slabs. It offers a wide selection of imported natural materials for commercial and residential projects.

I designed festive greeting cards, email campaigns, and social media graphics for the company to help engage their clients and simultaneously promote new materials.

Tools/
Adobe Illustrator
Adobe Photoshop